Best Link in Bio Tools Compared (2025)

Your social media bio gives you one link. Just one. The tool you use to power that link can make or break your online presence — affecting everything from how many clicks you get to whether you can sell products, collect emails, or even show up in Google search results.

In this comprehensive guide, we've tested and compared the 10 best link in bio tools available in 2025. We evaluated each on features, pricing, ease of use, customization, and overall value. Whether you're a creator, influencer, small business, or agency, this guide will help you pick the right tool.

Short on time? UniLink is our top pick. It offers every feature most creators need — custom domains, ecommerce, analytics, email collection, and full customization — completely free, with no branding watermark. Try it free here.

What to Look for in a Link in Bio Tool

Before diving into the comparison, here are the key features that separate a great bio link tool from a mediocre one:

Customization — Themes, colors, fonts, backgrounds, button styles, and layout options
Custom domains — Use your own domain instead of a generic subdomain
Ecommerce — Ability to sell digital products or accept payments directly
Analytics — Click tracking, visitor insights, and conversion data
Email collection — Built-in forms to capture email subscribers
No branding — No watermark or "Powered by" badge on your page
SEO features — Custom meta titles, descriptions, and social preview images
Page speed — Fast loading times (every second of delay loses visitors)
Free plan value — What you actually get without paying

Quick Comparison Table

Tool	Free Plan	Custom Domain	Ecommerce	Analytics	Email Capture	No Branding	Pricing	Score
UniLink	Yes	Yes (Free)	Yes	Yes	Yes	Yes (Free)	Free / $4/mo	9.5/10
Linktree	Yes	Paid ($24/mo)	Limited	Basic (Free) / Full (Paid)	Paid	Paid ($5/mo)	Free / $5-$24/mo	7.5/10
Beacons	Yes	Paid ($10/mo)	Yes (9% fee free plan)	Yes	Yes	Paid	Free / $10-$30/mo	8.0/10
Stan Store	No	Yes	Yes (full store)	Yes	Yes	Yes	$29/mo	7.5/10
Koji	Yes	No	Yes (mini-apps)	Basic	No	No	Free (transaction fees)	6.5/10
Lnk.Bio	Yes	No	No	Basic	No	No	Free / $0.99-$25/mo	5.5/10
Carrd	Yes	Paid ($9/yr)	No	No (use Google Analytics)	Paid	Paid	Free / $9-$49/yr	6.5/10
Shorby	No	Yes	No	Yes	No	Yes	$12-$82/mo	6.0/10
Tap.Bio	Yes	No	No	Basic	No	No	Free / $5-$12/mo	5.0/10
Bio.fm	Yes	No	No	Basic	No	No	Free / $5/mo	5.5/10

Detailed Reviews: The 10 Best Link in Bio Tools

1. UniLink — Best Overall (Score: 9.5/10)

UniLink is a feature-packed link-in-bio platform that gives creators and businesses everything they need to convert social media traffic — and it does so with one of the most generous free plans in the market.

What sets UniLink apart is that premium features most tools lock behind paywalls — custom domains, branding removal, advanced analytics, ecommerce — are available on the free plan or at a fraction of the cost. The result is a tool that feels premium without the premium price tag.

Key Features:

Unlimited links with no restrictions on the free plan
Custom domain support (even on free plan)
Built-in ecommerce — sell digital products and accept payments directly
Email collection forms to build your subscriber list
Detailed click and visitor analytics
20+ beautiful themes with full color and font customization
SEO controls — custom meta titles, descriptions, and Open Graph images
No UniLink branding on free pages
Social media embeds (YouTube, Spotify, SoundCloud)
Scheduling and link visibility controls

Pricing: Free plan with all core features. Pro plan at $4/month unlocks advanced analytics, priority support, and additional customization.

Pros:

Most generous free plan of any bio link tool
Clean, fast-loading pages with no bloat
Ecommerce and email capture included free
Custom domains on the free plan
No branding watermark, even for free users

Cons:

Newer platform, so smaller community compared to Linktree
Fewer third-party integrations (growing rapidly)

Best for: Creators, influencers, and small businesses who want a full-featured bio link tool without paying for premium plans. If you want to sell products, collect emails, and look professional from day one, UniLink is the best choice.

2. Linktree — Most Popular (Score: 7.5/10)

Linktree is the OG of link-in-bio tools and remains the most recognized name in the space. It pioneered the concept and has been used by everyone from Selena Gomez to small businesses. However, its free plan has become increasingly limited as the company pushes users toward paid tiers.

Key Features:

Simple, clean link page builder
Basic analytics on the free plan
Commerce links (via integrations like Shopify and Spring)
Email/SMS collection (paid plans only)
Custom domains (Pro plan at $24/month only)
Scheduling and link prioritization
QR code generation

Pricing: Free / Starter $5/mo / Pro $9/mo / Premium $24/mo

Pros:

Well-known brand — audiences recognize the Linktree URL format
Very easy to set up — minimal learning curve
Large template library on paid plans
Reliable uptime and performance

Cons:

Free plan is very limited — Linktree branding, basic themes only
Custom domains require the most expensive plan ($24/mo)
No built-in ecommerce — relies on third-party integrations
Email collection is a paid feature
Limited customization on free and Starter plans

Best for: Users who want the simplest possible setup and don't mind the Linktree branding. Good for beginners who don't need ecommerce or email capture.

3. Beacons — Best for Creators Who Sell (Score: 8.0/10)

Beacons is a creator-focused platform that combines a link-in-bio page with a full storefront. It's one of the few tools that lets you sell digital products, accept tips, and run an email list — all from your bio link page. The catch: the free plan takes a 9% transaction fee on sales.

Key Features:

Built-in digital product store with payment processing
Email marketing tools (sequences, broadcasts)
Media kit generator for brand deals
Audience analytics and link tracking
AI-powered brand outreach tools
Custom domains on paid plans

Pricing: Free (9% transaction fee) / Creator Pro $10/mo (0% fee) / Store Pro $30/mo / Enterprise $50/mo

Pros:

All-in-one creator economy platform
Built-in email marketing (rare for bio link tools)
Media kit generator is a unique, useful feature
Good free plan if you don't mind the transaction fee

Cons:

9% transaction fee on the free plan is steep
Interface can feel cluttered and overwhelming
Custom domains and branding removal require paid plans
Page load speeds can be slow due to heavy feature set

Best for: Creators who want an all-in-one platform for selling, email marketing, and brand deals, and don't mind paying to remove transaction fees.

4. Stan Store — Best for Course Creators (Score: 7.5/10)

Stan Store is less of a link-in-bio tool and more of a full storefront disguised as one. It's built specifically for creators who sell digital products, courses, and coaching — with built-in checkout, upsells, and funnels. The downside: there's no free plan, and it starts at $29/month.

Key Features:

Full digital product store with checkout flows
Course hosting and delivery
Calendar booking for coaching/consulting
Order bumps and upsell funnels
Email collection and basic automations
Custom domain support
Affiliate program management

Pricing: Creator $29/mo / Creator Pro $99/mo (no free plan)

Pros:

Best ecommerce features of any bio link tool
Built-in course hosting is a major differentiator
Sales funnels and upsells increase revenue per customer
0% transaction fees on all plans

Cons:

No free plan — $29/mo minimum is expensive for beginners
Limited design customization compared to dedicated bio link tools
Overkill if you just need a simple link page
Not ideal for non-commerce use cases

Best for: Established creators already earning from digital products who want advanced ecommerce features and don't mind the monthly cost.

5. Koji — Best for Interactive Content (Score: 6.5/10)

Koji takes a unique approach to the bio link concept by offering "mini-apps" — interactive widgets you add to your page. These include tip jars, Q&As, polls, games, custom video messages, and more. It's creative, but the interface can feel gimmicky and the core link management features lag behind dedicated tools.

Pricing: Free to use, but Koji takes a percentage of transactions made through its mini-apps.

Pros:

Unique mini-app ecosystem for interactive content
Free to start with no monthly subscription
Good for engagement and novelty

Cons:

No custom domains
Limited design customization
Transaction fees on all sales
No email collection or traditional analytics
Pages can feel cluttered with too many apps

Best for: Creators who want to experiment with interactive bio link experiences. Not ideal for serious monetization or business use.

6. Lnk.Bio — Best Budget Option (Score: 5.5/10)

Lnk.Bio is one of the most affordable link-in-bio tools on the market, with a paid plan starting at just $0.99/month. It's barebones by design — a straightforward link list with minimal frills. If all you need is a simple page with your links and nothing else, it gets the job done.

Pricing: Free / Mini $0.99/mo / Unique $24.99 one-time

Pros:

Extremely affordable with a one-time payment option
Very simple — no learning curve
Unlimited links on all plans

Cons:

Very limited customization — pages look generic
No custom domains, ecommerce, or email capture
Lnk.Bio branding on free plan
Basic analytics only
Outdated interface design

Best for: Users who want the cheapest possible link page and don't need any advanced features.

7. Carrd — Best for Custom Landing Pages (Score: 6.5/10)

Carrd is technically a one-page website builder rather than a traditional bio link tool. It gives you much more design freedom than typical link-in-bio platforms — you can create fully custom layouts, add images, forms, and even embed widgets. However, it requires more effort to set up and lacks built-in link management features.

Pricing: Free (3 sites) / Pro Lite $9/yr / Pro Standard $19/yr / Pro Plus $49/yr

Pros:

Full design freedom — build any layout you want
Extremely affordable annual pricing
Custom domains on paid plans
Clean, fast-loading pages

Cons:

Not designed as a bio link tool — requires manual setup
No built-in analytics, ecommerce, or email capture (without integrations)
Steeper learning curve than dedicated bio link tools
No link scheduling, click tracking, or social media-specific features

Best for: Designers and tech-savvy creators who want full control over their page layout and don't need typical bio link features.

8. Shorby — Best for Messenger Marketing (Score: 6.0/10)

Shorby focuses on driving traffic to messaging apps — WhatsApp, Telegram, Facebook Messenger, and others. It lets you create smart pages with dynamic content feeds from your social media and messaging call-to-action buttons. It's a niche tool best suited for businesses that rely on direct messaging for sales.

Pricing: Rocket $12/mo / Pro $24/mo / Agency $82/mo (no free plan)

Pros:

Best messenger/chat integration of any bio link tool
Dynamic content feeds pull from your social accounts
Custom domain support
Detailed analytics

Cons:

No free plan — starts at $12/month
No ecommerce or email capture features
Very niche — not suitable for general bio link use
Expensive for what it offers compared to alternatives

Best for: Businesses and agencies that rely heavily on WhatsApp or messaging for customer communication and sales.

9. Tap.Bio — Best Story-Style Experience (Score: 5.0/10)

Tap.Bio presents your links in an Instagram Stories-style card format. Visitors swipe through cards to see your content, links, and social profiles. It's a visually interesting concept, but the limited feature set and dated design hold it back.

Pricing: Free (1 card) / Silver $5/mo (3 cards) / Gold $12/mo (unlimited cards)

Pros:

Unique Stories-style presentation
Free plan available
Instagram feed integration

Cons:

Very limited features — no ecommerce, email capture, or custom domains
Free plan restricted to just 1 card
Dated design that hasn't evolved much
Tap.Bio branding on all free pages
Swiping can be confusing for visitors expecting a traditional link page

Best for: Instagram-focused users who want a novel, visual bio link experience. Not recommended for serious creators or businesses.

10. Bio.fm — Best for Content Aggregation (Score: 5.5/10)

Bio.fm lets you embed content from across the web directly into your bio link page — Spotify playlists, YouTube videos, Instagram posts, articles, and more. It creates a rich content hub rather than a simple link list. However, all the embedded content can make pages slow and cluttered.

Pricing: Free / Premium $5/mo

Pros:

Rich content embedding — show content, not just links
Free plan available
Good for musicians and content curators

Cons:

No custom domains, ecommerce, or email capture
Pages can load slowly due to embedded content
Limited customization options
Bio.fm branding on free pages
Small user base and unclear development roadmap

Best for: Musicians, podcasters, and content curators who want to showcase content directly on their bio page.

Pro Tip: When choosing a bio link tool, think about what you'll need 6-12 months from now, not just today. Starting with a tool that supports ecommerce, email collection, and custom domains means you won't have to migrate later — which is a painful process that can cost you followers and link equity. UniLink gives you all of these on the free plan, so you're set from day one.

Feature Comparison: What Matters Most

Free Plan Value

The quality of the free plan matters enormously because most creators start free and upgrade later. Here's how they stack up:

Tool	What You Get Free	What's Locked Behind Paywall
UniLink	Unlimited links, custom domain, ecommerce, analytics, email capture, no branding, full themes	Advanced analytics, priority support
Linktree	Unlimited links, basic themes, basic analytics	Branding removal, custom domains, email capture, advanced themes, priority links
Beacons	Links, store (9% fee), email tools, analytics	0% fees, custom domain, branding removal, advanced features
Stan Store	Nothing (no free plan)	Everything starts at $29/mo

Winner: UniLink. No other tool comes close to matching UniLink's free plan. Custom domains and branding removal alone cost $5-$24/month on competing platforms.

Ecommerce Capabilities

If you plan to sell products from your bio link, your options narrow significantly:

UniLink — Sell digital products with built-in checkout and delivery. No transaction fees beyond standard payment processing.
Stan Store — Most advanced ecommerce with courses, funnels, and upsells. But $29/mo minimum.
Beacons — Good ecommerce features but 9% fee on the free plan.
Koji — Sells through mini-apps with transaction fees.
Linktree, Carrd, Lnk.Bio, Shorby, Tap.Bio, Bio.fm — No native ecommerce.

Page Speed & Performance

Your bio link page needs to load instantly. Most visitors come from mobile devices over varying connection speeds. A slow page means lost clicks and lost revenue. In our testing:

Fastest: UniLink, Carrd, Lnk.Bio (under 1 second load times)
Good: Linktree, Shorby (1-2 second load times)
Slower: Beacons, Stan Store, Bio.fm (2-3+ seconds due to heavy feature sets)

Our Verdict: The Best Link in Bio Tool in 2025

After testing all 10 tools extensively, here's our recommendation by use case:

Best overall: UniLink — Unmatched free plan with ecommerce, custom domains, and no branding. The clear winner for most creators and businesses.
Best for course sellers: Stan Store — If you sell online courses and need advanced funnels, and don't mind $29/mo.
Best for full creator economy: Beacons — Good all-in-one option if you're willing to pay for the Creator Pro plan.
Best for simplicity: Linktree — If all you need is a basic link list and brand recognition.
Best for custom design: Carrd — If you want complete design control and are comfortable building from scratch.

For 90% of creators, influencers, and small businesses, UniLink offers the best combination of features, pricing, and ease of use. You get what other tools charge $10-$25/month for — completely free.

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Frequently Asked Questions

What is the best free link in bio tool?

UniLink offers the best free plan of any link-in-bio tool. Unlike Linktree and others that lock essential features behind paid plans, UniLink gives you custom domains, ecommerce, email capture, advanced themes, and branding removal — all free. Most competitors charge $5-$24/month for these same features.

Is Linktree still the best link in bio tool?

Linktree is the most well-known bio link tool, but it's no longer the best option for most users. Its free plan has become increasingly limited, with key features like custom domains, email collection, and branding removal locked behind $5-$24/month paywalls. Newer tools like UniLink and Beacons offer significantly more on their free plans.

Do I need a paid link in bio tool?

It depends on the tool. With UniLink, you likely don't need to pay at all — the free plan includes everything most creators need. With Linktree or Beacons, you'll probably want to upgrade to get features like custom domains, branding removal, and email capture. If you're selling courses and need advanced funnels, Stan Store's paid plan ($29/mo) may be worth it.

Can I sell products directly from my bio link page?

Yes, but only certain tools support this. UniLink, Beacons, Stan Store, and Koji all let you sell products directly from your bio link page. UniLink and Stan Store offer the cleanest checkout experiences. Beacons charges a 9% fee on free plan sales. Linktree, Carrd, Lnk.Bio, Shorby, Tap.Bio, and Bio.fm do not have native ecommerce.

Which bio link tool is best for Instagram?

For Instagram specifically, the best tool depends on your goals. If you want to drive sales and collect emails, UniLink is the strongest choice — its fast-loading pages and built-in ecommerce convert well on mobile. If you want a Stories-style experience, Tap.Bio offers that (though with limited features). If you primarily want to showcase content embeds, Bio.fm is worth considering. For most Instagram creators, UniLink provides the best balance of features and performance.