UniLink vs Stan Store - Which Should You Choose

If you're a creator who sells digital products, online courses, or coaching sessions, you've probably considered Stan Store. It's one of the most popular creator commerce platforms, designed specifically for turning your audience into customers. But at $29/month, is it really worth the investment — or is there a better Stan Store alternative?

In this in-depth comparison, we'll break down UniLink vs Stan Store across everything that matters for creator businesses: pricing, digital product sales, course hosting, link-in-bio features, payment processing, email marketing, and sales funnels. Let's find out which platform deserves your money.

What Is Stan Store?

Stan Store is a creator-first commerce platform that combines a link-in-bio page with a full digital storefront. It's built for creators who want to sell digital products, courses, memberships, and coaching calls — all from one page. Stan Store has gained massive popularity on TikTok and Instagram thanks to its clean UI and creator-friendly positioning.

The catch? There's no free plan. Stan Store starts at $29/month (the Creator plan), with the Creator Pro plan running $99/month. That's a significant investment, especially for creators who are just starting to monetize.

What Is UniLink?

UniLink is an all-in-one link-in-bio platform that combines page building, digital product sales, email collection, analytics, and more into a single tool. It offers a generous free plan and paid plans starting at just $4/month — with zero transaction fees on every plan.

Pricing: The Elephant in the Room

Pricing is the most significant difference between these two platforms, so let's address it head-on.

The numbers speak for themselves. Stan Store costs more than 7x what UniLink charges for a paid plan. Over the course of a year, you'd save $300 by choosing UniLink — money that could go toward growing your business, running ads, or investing in better content.

And if you're just getting started? UniLink lets you begin for free, while Stan Store requires you to commit $29/month from day one — before you've made a single sale.

Digital Product Sales

This is the core use case for both platforms, so let's compare their selling capabilities in detail.

Stan Store Digital Products

Stan Store was built specifically for selling digital products. Its product creation flow is polished and supports:

• Digital downloads — PDFs, eBooks, templates, presets, etc.
• Memberships — recurring subscriptions for exclusive content
• Coaching calls — integrated calendar booking with Calendly
• Webinars — sell access to live events
• Lead magnets — free downloads in exchange for email addresses

UniLink Digital Products

UniLink also supports a robust set of digital product types:

• Digital downloads — sell any type of downloadable file
• Memberships — create subscription-based access
• Tips and donations — let fans support you directly
• Lead magnets — collect emails with free content
• Product blocks — showcase and sell products right on your bio page

Both platforms cover the essentials well. Stan Store has a slight edge with its calendar-integrated coaching call bookings and dedicated webinar product type. However, UniLink covers the vast majority of digital product use cases at a fraction of the cost.

Course Hosting

This is where Stan Store has invested heavily and where the platforms diverge the most.

Stan Store Courses

Stan Store (on the Creator Pro plan at $99/month) includes a full course hosting platform with:

• Multi-module course builder
• Video hosting and drip content
• Student progress tracking
• Completion certificates
• Community features

UniLink Approach to Courses

UniLink supports selling course access as a digital product. While it doesn't include a full LMS (Learning Management System) like Stan Store's Creator Pro plan, you can sell course access, deliver content through file downloads and protected links, and use integrations with dedicated course platforms.

The honest take: If your entire business revolves around hosting multi-module video courses with student tracking, Stan Store's Creator Pro plan offers more built-in course features. But at $99/month, you're paying a premium for it. Many creators find that a combination of UniLink (for selling and delivery) plus a free or low-cost course platform gives them the same functionality at a much lower total cost.

Link-in-Bio Features

While Stan Store focuses heavily on commerce, UniLink was designed from the ground up as a link-in-bio tool — and that shows in its feature depth.

UniLink clearly offers a richer link-in-bio experience. Stan Store's page is primarily a storefront — it's great for showcasing products, but limited when it comes to general bio link features like embedding content, scheduling links, or deep design customization.

Payment Processing

Getting paid smoothly is essential for any creator business. Here's how the two platforms compare:

• UniLink: Supports Stripe, PayPal, Monobank, and LiqPay. Zero transaction fees on all plans. Multiple currency support.
• Stan Store: Supports Stripe and Apple Pay/Google Pay. Zero transaction fees. Payouts within standard Stripe timelines.

Neither platform charges its own transaction fees (though Stan Store requires a $29/month minimum). UniLink's advantage is in payment processor diversity — supporting PayPal gives your customers more options, and regional processors like Monobank and LiqPay open up markets that Stripe alone doesn't cover well.

Email Marketing & Funnels

Both platforms recognize the importance of email marketing for creators, but they approach it differently.

Stan Store Email & Funnels

Stan Store's Creator Pro plan ($99/month) includes funnel building tools that let you create multi-step sales funnels: landing pages, upsells, downsells, and email sequences. It's a powerful setup for creators who understand sales funnels and want everything under one roof.

The basic Creator plan ($29/month) includes simpler email collection but not the full funnel builder.

UniLink Email & Lead Generation

UniLink focuses on effective email collection through customizable form blocks on your bio page. You can create lead magnets, collect subscriber data, and integrate with your preferred email marketing platform for automated sequences and campaigns.

Verdict: Stan Store's Creator Pro has a more sophisticated built-in funnel system, but you're paying $99/month for it. Most creators can achieve similar results by pairing UniLink with a free email tool like Mailchimp (free up to 500 subscribers) or MailerLite — and save over $1,000 a year in the process.

Analytics

Understanding your audience and sales performance is critical for growth. Both platforms provide analytics, but UniLink offers more depth for page performance.

• UniLink: Page views, unique visitors, per-link click rates, geographic data, device breakdown, referral sources, and time-based trend analysis.
• Stan Store: Revenue tracking, product performance, conversion rates, and basic page analytics. Stronger on the commerce side.

Stan Store's analytics are more commerce-focused (revenue per product, conversion rates), while UniLink provides deeper insights into traffic and audience behavior. Depending on your priorities, either approach could be more valuable.

Full Feature Comparison Table

Here's the complete Stan Store vs UniLink comparison:

Who Should Choose Stan Store?

Stan Store is the right platform for a specific niche of creators:

• You're already earning $1,000+ per month from digital products and courses
• You need a full course hosting platform with drip content, student tracking, and certificates
• You want built-in sales funnels with upsells and downsells
• You need Calendly-integrated coaching calls as a core product
• Budget is not a primary concern and you value having everything in one dashboard

Who Should Choose UniLink?

UniLink is the smarter choice for the majority of creators, especially if you:

• Want to start selling without paying $29/month upfront
• Need a proper link-in-bio page with rich customization — not just a storefront
• Sell digital downloads, memberships, or accept tips and donations
• Want more payment options beyond just Stripe
• Need features like link scheduling, password protection, and custom CSS
• Prefer to save money and invest it back into your content and marketing
• Want detailed traffic analytics to understand your audience

The Verdict: UniLink Offers Better Value for Most Creators

When comparing Stan Store vs UniLink, the answer comes down to what you need and where you are in your creator journey.

Stan Store is a capable platform for established creators who need advanced course hosting and sales funnels. But at $29-$99/month with no free option, it's a significant commitment that only makes financial sense once you're already generating consistent revenue.

For everyone else — and that includes the vast majority of creators — UniLink provides a better overall experience. You get a superior link-in-bio page, digital product sales with zero fees, more design flexibility, and richer analytics — all for free or a fraction of what Stan Store charges.

The best Stan Store alternative is the one that lets you start for free, grow at your own pace, and keep more of what you earn. That's UniLink.

Keep Reading

• UniLink vs Linktree
• UniLink vs Beacons
• digital products to sell
• sell digital products
• all bio link tools compared

Frequently Asked Questions

Is Stan Store worth $29/month?

Stan Store can be worth it if you're an established creator earning significant revenue from courses and digital products. However, for most creators — especially those just starting out — the $29/month cost is hard to justify when platforms like UniLink offer similar selling capabilities for free.

Does UniLink support course hosting like Stan Store?

UniLink supports selling course access and delivering content through file downloads and protected links. It doesn't include a full LMS with video hosting, drip content, and student tracking like Stan Store's $99/month Creator Pro plan. Most creators pair UniLink with a dedicated course platform for the best of both worlds at a lower total cost.

Can I sell digital products on UniLink's free plan?

Yes. UniLink's free plan includes digital product sales with zero transaction fees. You can list products, accept payments through Stripe or PayPal, and deliver digital downloads — all without paying a monthly subscription.

What payment methods does Stan Store support?

Stan Store supports Stripe, Apple Pay, and Google Pay. UniLink supports Stripe, PayPal, Monobank, and LiqPay — offering more flexibility, especially for international creators and customers who prefer PayPal.

Can I switch from Stan Store to UniLink?

Yes. You can recreate your product listings on UniLink, set up your bio page with the block editor, and redirect your bio link URL. The process takes less than an hour for most creators. You'll immediately start saving $29-$99/month while keeping the same selling capabilities.